Bionorica – Trade Marketing Manager, OTC products

Are you goal-focused and solution-oriented? Do you have experience from the Swedish pharma market? Are you a marketeer, with experience in digital marketing? Then you may be the Trade Marketing Manager that Bionorica is looking for! Apply directly or contact us if you have any questions.

Background:

Bionorica is one of the leading pharmaceutical manufacturers of herbal medicines in the world. For over 90 years, they produce highly effective and well-tolerated phytopharmaceutical products, known in over 40 countries. They combine modern pharmaceutical research with the effectiveness of medicinal plants, and make modern medicine a bit more plant-based for the health of people every day.

For their team in Sweden, they are looking for a Trade Marketing Manager, responsible for marketing activities to their customers. As Trade Marketing Manager you will be the first point of contact for all national pharmacy chains and online pharmacies as well as further customers of Bionorica in Sweden. In line with the sales policy and marketing plans, you will develop and implement the trade marketing strategy and promotional investment plan to achieve business objectives, maximum visibility, and profitability.

Key areas of responsibilities:

You are responsible for the trade marketing strategy. You will have to carry out and implement specific trade marketing activities’ plans (promotional campaigns, educational events with the main partners, visibility activities, e-commerce), based on the following tasks:

• Determine trade marketing strategy and coordinate its effective implementation to drive profitable growth across pharmacy stores and e-commerce platforms

• Support the brand strategies in the retail channel, including launches, promotional campaigns, customer engagement programs, etc.

• Perform detailed trade analysis on a permanent basis incl. interpretation of results, recommendation for actions, implementation, and control of the agreed tactics according to the marketing strategy

• Negotiate marketing and sales strategies with the main pharmacies, pursuing a certain ROI

• Maintain sustainable customer relationships, increasing sales and reaching commercial targets

• Manage and monitor the execution of the trade marketing investments and initiatives (contracts, orders, invoices)

• Gain understanding and monitor competitor promotional activities and position in the marketplace

• Ensure alignment of trade marketing strategies with field force tactics throughout the country organization

• Develop educational programs for pharmacists to enhance brand awareness and increase product recommendations

As Trade Marketing Manager you will report to the Marketing Manager Sweden and closely collaborate with the Head of Global Marketing in Germany.

Your profile:

• You have a higher medical, scientific or business management education

• You have at least 3 years of experience in the Swedish Pharma Market, preferably with OTC products

• You have at least 5 years of marketing experience, including digital marketing

• You have excellent business management and budget planning skills

• Thanks to your experience in a customer-facing role, you have very good knowledge of pharmacies’ landscape and contacts to responsible decision makers

• You are a native Swedish speaker, working smoothly in the international business environment with very good verbal and written communication skills in English

• Advanced computer skills: MS PowerPoint/Word/Excel, Order Management tools/SAP, analytical programs

They further expect the following personal characteristics:

• Ability to work independently and to take data-driven decisions

• Strategic mindset, goal-focused, solution-oriented and receptive

• Strong power of persuasion and assertiveness

• Advanced communication and negotiation skills

• Very good organizational and analytical skills

• High level of integrity and commitment

This is a 100% full-time position, with a permanent employment at Bionorica SE.

This is a home office employment. Travel occurs from time to time. The majority of the customers are based in Stockholm.

Their offer:

• A decisive role in the set-up of Bionorica’s business in Sweden

• Exciting prospects in a globally growing company

• Working in a global, socially responsible, family owned company

• Opportunities to collaborate in an international environment with meetings abroad

• A supportive Swedish team with strong team spirit

Bionorica’s guiding values are Entrepreneurship, Customer Focus, Sustainability, Innovation, Respect, Team Spirit, Commitment and Willingness to Learn.

The guiding values apply to all company levels – in all countries, divisions, departments and teams – and strengthen Bionorica by providing orientation for their actions.

The five core competencies at Bionorica to foster personal growth of employees and to grow together as a company are:

• responsible

• result-oriented

• curious

• collaborative

• empowering

About Bionorica:

Over the last eight decades, Bionorica has developed from a one-man business into a global player with over 2,200 employees. More than half of the employees work in Germany.

In the past financial year 2023, the Bionorica Group generated turnover of 471 million euros. Bionorica wants to continue growing and are well positioned for this.

Bionorica is a leading global manufacturer of scientifically researched herbal medicinal products. Doctors, pharmacists and patients in over 40 countries trust the effective plant remedies with few side effects. In Germany, Poland, Austria and in large parts of Eurasia Bionorica is the number 1 on the phytopharmaceutical market.

Application:

In this process Bionorica is partnering up with Academic Search.

You apply via the ”Ansök nu” botton where you fill in your details and submit your CV.

Please submit all documents in PDF format and in English language.

All information is handled confidentially in accordance with Academic Search Integrity Policy as well as the new data protection act, GDPR. This means that we can only process applications coming via the applications system, not via email or LinkedIn. Thanks for your understanding!

For questions, please contact Senior Consultant Executive Search & Interim Management, Ulrika Wåhl Langstedt, ulrika.wahl-langstedt@academicsearch.se

Looking forward to your application! Interviews will take place on an ongoing basis.